We build the control tower we wished we had

Logistics Tower started in 2024, in a dispatch office, on a Tuesday morning. The dispatcher had four exceptions open, three carrier portals running, and one customer on hold. The customer wanted to know when their container would arrive. The dispatcher did not know. The container was on a vessel somewhere in the Atlantic, and the vessel's position had not updated in 14 hours.

The dispatcher's job, that morning, was not to track the container. It was to make a decision: rebook the customer's delivery slot, or wait. The dispatcher did not have the data to make the decision. They had five pieces of data, from five systems, and no way to merge them.

We built Logistics Tower to be the merge. The platform takes the carrier's vessel position, the rail carrier's intermodal ETA, the drayage carrier's GPS, and the warehouse's dock schedule, and produces one timeline, one ETA, and one action. The dispatcher's job is to act on the action. The platform's job is to compute it.

We are a small team. We have run freight operations, built TMS integrations, and sat in the dispatcher's chair. We are building the product we wished we had. We sell it to mid-sized 3PLs and freight forwarders because they are the ones who feel the pain the most and have the least access to the enterprise tools that fix it.